Social Media is like striking gold, 99% of the time it just doesnt work out and based on luck. Unfortunately, the truth is that most social media marketing campaigns fall on deaf ears.
In other words, these campaigns do not work! This is for a multitude of reasons, but one is that the lifespan of the content is short.
For example, when you post on social media, you may get interactions for a week, but when you create optimized content on your website, you can gain traffic for YEARS after your post. Which will result in Natural organic Leads